About Bleu Mode

Bleu Mode is the artist-led creative studio of Julien Boudet. We develop concept-driven images and installations for fashion and culture brands—art-led thinking with brand-level clarity. Our work blends the wit of ’90s French advertising with references from sport, hip-hop, and automotive culture, filtering everything through a precise, graphic Mediterranean sensibility.

We partner from idea to delivery: research and concept, creative direction, production, and execution. Core capabilities include photography (campaigns, editorials, lookbooks, product), creative direction (concepts, casting, set design), brand development (collaborations, consulting, strategy), and experiential projects (pop-ups, installations, archival curation). Every project carries the distinct Bleu Mode lens while staying true to a client’s identity.

Selected collaborators: Prada, Aprilia, Nike, Mercedes, Lacoste, GCDS, Burberry, Tiffany & Co., Rimowa, Shiseido, Moncler, Adidas, Revlon, Hennessy, and BMW.